On May 25th, yet another person of color was murdered by the police using unnecessary and excessive force. His name is George Floyd, but he is apart of a list that is far too long. His death has caused protests not only all over the country, but in London, New Zealand and other foreign countries as well. This is no longer a topic that can be ignored. This past weekend in Los Angeles, protestors were walking the streets as they see a Rolls Royce pulling up. They immediately ran to the car, assuming it must be someone of money and that holds weight in the community. They were shocked as the car pulled up to see that is was Ray J. The protesters insist that he gets out and joins them as they chant “Get out of the car!”. Ray J steps out of the car as the protesters cheer him on, the first thing you notice is that he is dressed in all LVYC from head to toe. Sporting some of our comfort everyday wear; one of our most popular items, the LVYC Sport zip-up hoodie, and our red LVYC slides to match. He joins the protesters and the movement as he starts to walk alongside them with his fist in the air. At Les Vertes this is a very special yet humbling moment for us. Our lifestyle brand’s core values and beliefs align with supporting our community in all facets; and are extremely proud to stand for the Black Lives Matter movement. It was very symbolic to us to see Ray J standing up and being one with the people, especially as he is representing the brand. Our athleisure collection is made for exactly this, something easy and comfortable to throw on while still making a statement and being ahead of the trends. Here at Les Vertes, we realize the severity of what is going on and while we mourn those lives, we stand with you all against making a change for the future.
Posts tagged #LA
Hello World
Les Vertes lifestyle brand is constantly growing and expanding; a part of that includes staying ahead of the constant evolution and changes we, as a nation and world are undergoing during these unprecedented times. Going back to our core values, Les Vertes represents ‘Green Growth’, deriving from the Latin word, Les Verts. While we are making a conscious effort to stay ahead of the curve, we have always made it a point to stay in tune with the culture as well as our community. We have been re-strategizing and revamping and one of those key points is interacting with our customers on a more personal level. With that being said, we will be updating our blog on a much more frequent basis in order to keep our LVYC community up to date with current events, trending topics, and even a little behind the scenes of what our team is working on. We want our customers to get the full experience of what Les Vertes is really about and are excited to use this as a means to do so. As we consistently update our website, we are also offering email subscriptions for those who would like to receive the newsletter sent straight to their email. There’s no question that this pandemic has already started to change the way we live moving forward, so naturally, we’ve already thought ahead. Les Vertes is both humbled & excited to integrate the “Essentials” collection into our brand. We have a lot of new exciting things to introduce to the brand and unlike anything we have done before. So please stay tuned and in touch with us via our website, newsletter and blog by subscribing.
